Don't Be Fooled by A/C!

Evaporative cooling is one of the most energy-efficient ways that residents of dry, arid regions of the United States stay cool in the hot summer months, saving customers from the astronomical energy bills associated with air conditioning. Many air conditioning companies and HVAC installers advertise that their air conditioners are now so energy efficient, there’s no longer a need for evaporative cooling. So, what’s the truth?

In short, don’t be fooled.

While it is true that modern air conditioners are more energy efficient than their early predecessors, the cost of air conditioning still far surpasses the requirements of evaporative cooling. Let’s start at the beginning: according to, which surveys the actual reported costs of home improvement customers, the average price of a typical air conditioning installation is more than double than the average price of installing an evaporative cooler. Once installed, the savings become more apparent with evaporative cooling. Operating costs of just pennies an hour, while air conditioning energy consumption is measured in dollars per hour. It’s a huge difference!

No matter the efficiency of an air conditioner, they still require chemicals for operation. This may incur extra installation fees, due to licensing requirements in some states. Evaporative cooling only requires water, making it the environmentally-friendly choice. The evaporated water also adds humidity to the air, resulting in a more comfortable home environment in traditionally dry regions of the country.

Did we mention rebates? Many electric companies offer attractive rebates to consumers who install a new evaporative cooling system. Check with yours for details, and keep even more hard-earned green in your pocket!

When it comes to home cooling, everyone has an opinion. HVAC companies will tout the efficiency of their air conditioners, but when it comes down to the facts, the installation and operating costs of air conditioning greatly exceed the requirements of an evaporative cooler. Have questions? We’ve got answers! Our Customer Service Team is here to help, Monday through Friday, 7:00 am – 5:30 pm CST. Give them a call at 800-643-8341.

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